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Benefits of White Label SEO to both Reseller and Provider The business concept of merging a partnership agreementin which the white label SEO provider company, that is making the SEO products/service, sells its products/services and surrenders its brand name to a SEO reseller in which the SEO reseller does not reveal the brand nor identity of the provider to a client when selling the SEO products/services is referred to as while label SEO. Since the Internet marketing (IM) company is a well-recognized white label SEO reseller, applying the business agreement, only the IM company deals with the client and when when the IM company encounters technical knowledge problems in providing this information to its clients, it gets support from the white label SEO provider. Since there is a variety of Internet marketing services that IM companies offer to their clients, when clients require for SEO products/services, IM companies benefit on this regard as they do not have enough expertise on SEO products/services but they can be resellers, applying the white label SEO approach; therefore, this is one form of benefit that an SEO reseller can gain because it can expand its numerous services to its client and that includes SEO products/services. A SEO reseller company will miss out on the opportunity of acquiring new clients if they will not offer SEO products/services, therefore, applying the white label SEO agreement and reselling SEO products/services can help expand the customer base, especially that there is a growing demand for SEO products/services.
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In addition, SEO resellers, since they take advantage on the expertise of SEO providers, need not shell out additional investment for recruiting new staff to develop the SEO products/services; therefore, the reselling company increases its profits without increasing resources.
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On the other hand, with respect to the SEO providers, they can expand their business without an effort of creating a business development activity, which will cost huge investment in terms of finance and resources, but, applying the white label SEO concept, the SEO providers benefit from the efforts of the SEO resellers who do the business for them and, at the same time, acquiring new clients for them. The expansion of the business size of the SEO providers is due to the increase of customer base of the SEO reselling company as it resells SEO products/services in a short period of time. Therefore, an increase in business size will result to an increase in revenue, such that the white label SEO concept provides SEO reselling program an excellent opportunity for SEO providers to enhance their revenue without much effort. White label SEO is, therefore, a mutually beneficial reselling program where the SEO provider benefits from staying anonymous.