Marketing is one of the basic principles of business. In order to continue with growth and generate demand for your product of service you must be practicing some type of marketing within your company or organization. If you are new to this mind set, maybe you should start with some beginner knowledge. However, if you are a veteran marketer, you know how important the pitch is and have learned to perfect it in your own way. This may mean that you have your own personal pre-pitch routine, which is great, but there are a few things you should be considering if you aren’t already. Here are the four things you need to do before your next marketing pitch.
Research the Client
Researching the client is a huge part of completing a successful pitch. This might be a task that is passed on to someone who is in a more administrative position but either way it needs to be done. Perhaps you can have your assistant prepare the research for you to browse and determine the important parts. This tactic is used in many facets of business development and marketing. It is so useful to know your audience so you can appeal to them and their interests in the most efficient way.
Practice Your Pitch
The last thing you want to do is forget an important part of your speech or to make eye contact. The more times you go over what it is you want to get across in your pitch, the more effective it will be. Practice makes perfect and this is one case where you want everything to be as close to perfect as possible. As you continue to practice it, you may realize you need to add something here or there to make it even more to the point. These are the type of things that will happen when you are detail oriented and strict enough to commit to practicing over and over again
Determine the Right Aesthetic
The words that are being said and the conversations being had are only part of the pitch. The other half is the look and feel of the environment, you, and your props. That means, if it is a casual meeting, you can wear your favorite outfit from Buckle so that everyone feels like equals. However, if your client is a little more professional and higher end, you may want to put on a shirt and tie, or maybe even a suit.
Get Outside Insight
Before you have to do the real thing, it might help to try your pitch on a coworker or friend. Even if you practice all day and all night by yourself, it is that feeling of having someone in front of you that might really make you jittery, so the more experience you have the better. On top of having an audience, practicing your pitch on someone else can also result in valuable insight. Getting the opinion of someone who is less biased will often illustrate where you can make your pitch stronger and where it may seem too over the top.