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Benefits of Online Marketing web marketing actually is the selling of services and products using technologies, internet is used mainly in the web marketing. it can include medium of digital, mobile phones, displays adverts Online marketing became more in use in the early 2000s to date. on the whole online marketing is still a field that grows, and more human is venturing into it Online marketing growth is estimated at 3.5 trillion online advertisements served annually with digital media spend at 42% growth in 2010. plentiful forms of brands can use digital marketing to profit their sales efforts. the use of online marketing in the digital era not only allow for products to advertise their goods and services but also allow for digital customers support 24/7 services for the purpose of making the buyers feel supported and adored. using Facebook and Twitter which are social media platform, allows the interaction of different products to get both positive and negative feedback from their clients as well as determining what media platforms would work for them and grow to be a raising advantage for businesses and products. Websites and blogs have allowed other social media for the consumers to post their comments widely. online marketing has turn out to be more trendy for businesses to maximize and motive these conversations using their social media channels like their Facebook pages and twitter, to have that direct contact with the consumer and manage the feedback in a good way. brands awareness has been seen as to work with more effectiveness in countries that are toweling in uncertainty avoidance, and also these countries have doubtful avoidance; marketing on Twitter and other social media like Facebook works effectively. products have to be more careful not to depend on the use of the traditional ways of selling their goods and services, as well to solely rely on it as it might have consequences on their image. Brands that represent themselves anthropomorphizing way might have possible to achieve in occasions where brands are profiting this demographic. Given that social media like Whatsapp, Twitter, Instagram and snap chat use might bring about improvement on the facts of the brand and hence minimize the uncertainty, likely that people with high level of uncertainty evasion, like French, will be thankful for the interaction on Instagram and Facebook with anthropomorphized brands. Furthermore digital platform gives an ease to the product and its customers to interact directly and trade their motives virtually. The web marketing brings about reductions of the cost mainly during the adverts processes since in the web platform less money will be used compared to the other old way of marketing the services and goods.

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