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Advantages of Brand Activation Advertising Brand activation advertising gives clients an experience of the brand that leads them to do it. It is a brand new development in the advertising business and has lots of benefits as might be discussed here. Brand activation will revitalize your brand When you let customers to experience your brand firsthand, they’re likely to feel a larger drive to love and associate with the brand. This thus provides the brand some renewed strength to permeate the market even further.
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Brings the consumers nearer the product and strengthens the relations with the customers. This is very true especially with small businesses as they rely on long-term customers. It is advisable therefore to arrange for a new activation event in order to draw the clients closer and to fortify ties with the clients. This will really improve your company-client relations. Makes a brand prominent An activated brand becomes prominent in the market. This is because more consumers will be participated in talking about their experience with your merchandise. Enhances involvement with the market A brand activation event will ensure that your brand is heard as it will involve the consumers. The clients will have the ability to experience the product. This brings whole lot of difference when compared to the traditional marketing methods. Brand activation will give your product a competitive edge over comparable goods in the industry. Brand activation causes a ripple effect Once you have started your brand activation campaign and employed your advertising and marketing campaigns, it will lead to ripple effect making new awareness a better marketing strategy than any other. The effectiveness of your advertising effort is multiplied by new activation. Brand activation increases repurchases by customers When the customers experience the brand, they develop a higher level of trust and will be more likely to repurchase the product over and over. This means that they will become more loyal customers to the brand. Increases chances of getting customer feedback When you execute brand activation occasions, the consumers will feel part of the brand and will freely give feedback on how the item can be made better. This is possible since they interact with the product through the newest activation event and thus may share their thoughts and ideas while in the events. This is thus better than traditional methods such as through the media whereby there is minimum or no interaction with the product. Improves the standing of the brand With interaction with the new, there is an overall growth In the brand position. The market share gains, brand loyalty raises and thus the brand ranks higher. It is therefore safe to state that brand activation Advertising is an effective marketing strategy.